Wednesday, August 05, 2009

Transnational definition

“A Transnational Corporation operates across the world, configuring its value chain activities in different countries to achieve the twin needs of efficiency and local responsiveness. It has the capability to pool together the resources available to it in its entire worldwide system and use them not only to enter new markets but also to strengthen its competitive position in existing markets.”

Sorry - forgot to keep citation for this quote.

No comments :